JTA Reports: The campaign started Wednesday and runs through Nov. 5 in cable and broadcast TV markets with sizable Jewish populations in Florida, Nevada, Ohio and Pennsylvania. The first RJC ad is a shortened version of one of the group’s “buyer’s remorse” videos, which featured disillusioned Obama voters.
“This ad highlights the ‘buyer’s remorse’ felt by many in the Jewish community, who voted for Obama four years ago, but are now disillusioned with his economic policies and his policies toward Israel,” the RJC’s executive director, Matt Brooks, said in a statement Wednesday. “These ads, and the stories of the people in them, give voice to the nagging doubts that many Jewish voters feel about President Obama. To underscore that point, numerous polls have shown an erosion in Jewish support for the President.”