Mayor de Blasio and Council Speaker Melissa Mark-Viverito have announced an expansion of NYC’s outreach and engagement with community and ethnic media outlets throughout NYS. The new initiative includes an online directory of community and ethnic media that can be used by City employees as part of outreach, informational, and paid campaign efforts. De Blasio and Mark-Viverito will meet with community-based journalists over the next few weeks to discuss these changes.
“In the city of immigrants, no person should be denied access to vital services or information due to their language,” de Blasio said. “Half of all New Yorkers speak a language other than English at home. Almost one-sixth of all NYC households – 1.8 million people – are proficient in languages that are not English. Today we are ensuring that the City speaks the language of our people.”
Mark-Viverito believes that “government has a responsibility to engage diverse media equitably so that we can communicate with a wide range of constituents.”
“I am pleased that we are raising the bar for the way agencies plan and execute their outreach, public service announcements and paid campaigns. By doing so, we move towards being a more inclusive city at all levels.”
Though City Agencies media has focused mainly on English-language outlets, this has changed under the de Blasio administration, through campaigns designed to inform New Yorkers about initiatives such as IDNYC, Paid Sick Leave, Pre-K For All, and others.
“The ethnic and community press plays a crucial role in our city’s diverse neighborhoods – especially to public school families who collectively speak more than 200 languages,” Maite Junco, NYC Department of Education Senior Advisor for External Communications, said.
“These media outlets spread out across our city are vital vehicles to reach our families and I thank the Administration for providing communication professionals in city government with an online tool to help us reach every New Yorker regardless of their zip code or language they speak.”
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