Alexandra Steigrad with Women’s Wear Daily reported yesterday that President-elect Donald Trump’s key adviser and son-in-law Jared Kushner is attempting to sell Observer Media, publisher of Observer, which Kushner purchased in 2006, when it was then called New York Observer.
The likely buyer is American Media Inc, the publisher of such tabloids as National Enquirer, Star Magazine, and The Globe. Its chief executive officer David Pecker is a famous friend of President-elect Trump, and the Enquirer is one of the few publications the famously media-bashing politician has said kind things about. It’s also one of the few that endorsed Trump, along with Kushner’s Observer.
Still, there’s not much else in common between those tabloids and the Observer, which in its most famous iteration published erudite and wry observations on New York City society. Last year, Kushner transitioned Observer into an online-only publication and offered print subscribers either a refund or a subscription to American Media’s Star Magazine. As the New York Post’s Ian Mohr wrote of the move, “Star’s latest cover is a photo of a teary-looking Angelina Jolie with the headline, ‘Angie’s Regret: “I want Brad Back!”‘ — a story sure to be a huge hit with the Observer’s conservative readership.”
A press release from American Media, given to Politico’s Morning Media, refuted Steigard’s story, saying “There are absolutely no discussions regarding an acquisition of the Observer.” However, Observer’s CEO was more oblique in his comments, saying “We are constantly being approached by potential investors and partners.”