Posters of the upcoming Smurfs movie featuring the female character Smurfette have been censored from posters in the ultra-Orthodox Jewish community of Bnei Brak.
According to a Jewish Telegraphic Agency report Monday, the images were removed by the film’s PR company, Mirka’im, so as not to offend the residents’ religious sensibilities.
Actresses such as the Hunger Games’ Jennifer Lawrence were edited out of posters for the film in 2015, out of sensitivity towards the ultra-Orthodox community. Nevertheless, the Smurf censorship marks the first time an animated character has been censored in the community due to its female gender.
In a report this week, Haaretz described Smurfette as the “latest victim of the modesty wars,” which include a recent clash between Likud members and Bnei Brak municipality officials demanding that signs featuring female Likud candidates be removed. The municipality officials ultimately lost the battle, as it was decided that they had no right to interfere in the Likud primaries.
A Haredi Ikea catalog in February also notably declined to feature women in any of its pages, provoking amazement and sarcasm from many observers outside the ultra-Orthodox community. Ikea had deliberately removed any women from the images in order to respect the religious sensibilities of its ultra-Orthodox clientele.